Jacob Cane & Co. provides marketing consulting services to businesses looking to promote a consistent message to their customers and expand and create a brand which will reach new customers. If you own a business or are starting a new business, take a moment and learn how we can assist you in reaching your marketing goals. We will help you increase sales and establish your company as a leader in your market by delivering a consistent message and image of your company to your customers.
Measure results, achieve dreams TM – Our process to make sure this happens for you:
First we determine what is and what isn’t working in the form of marketing for your company using a Current Marketing Assessment StudyTM(CMAS) and Online Presence EvaluationTM(OPE). From the findings of these efforts, we will develop a strategy as how best to deliver your products or services to your target market.
Our design team will work on the brand and image of your company to create a consistent theme in all media & methods. Our goal is when your company is viewed by the public and customers it is recognized and trusted as a reliable brand.
Everyone knows who the companies shown below are and what they stand for without anything being said because they have effectively delivered their brand and message to the marketplace.
Not only do you know the name of the company and what they stand for, but you also know what products they have, which ones you like and the price ranges for these products. This was done through effective brand management and delivering a message to the marketplace. We can do the same for your company on a local, regional or national level.
The message to your customers must be consistent, catchy, and meaningful. It must deliver a feeling about your company, about your products, what your company stands for and a reason that they should call you and not your competitors.
Consumers often want the brands that they buy from to stand for something, because consumers want to stand for something. – @jowyang
We will develop this message and ensure that it is delivered to your customers correctly.
The brand and message is the package used to deliver your company and products to the customer. It should be delivered using print media, online media, websites, mobile, social media, vehicle wraps, radio and television and it should all be stream-lined, consistent and targeted. There should be a theme and a brand that your customers recognize and trust.
That’s just the start. At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company. We will teach you how to involve the entire company in marketing, but in a way that still has accountability.
Your company will need to move from a monologue to a dialogue with the customer.” – We’re all marketers now: Engaging customers today requires commitment from the entire company. McKinsey & Company | mckinsey.com
Contact us today to start work on leveraging your advertising dollars through effective target marketing of your brand, products & services. Call 765-491-1614.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)
– American Marketing Association | MarketingPower, Inc.