What is copywriting?

Copywriting is written content conveyed through online media and print materials. Copy is content primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.

Marketing is impossible without great content.

One of the main challenges we encounter during our engagement with clients is the lack of quality content that can be included in any marketing campaign.  This is a challenge for many business owners.  While you're running your business, let us help you create great copy.  

Even if you are an exceptional writer and an expert in your field, there are still techniques that go into creating great copy that are often overlooked. These techniques make the difference between a great piece of writing and content that is discoverable by your target audience.  Further more, it needs to be content that they will be inclined to share with their friends and social groups or one that will convince them to purchase your product/service.

What is required to have great copy?  

  • A positive tone
  • Personal message
  • Be direct and to the point
  • Keyword integration in copy
  • Promote exciting copy
  • Draw attention to what they want to achieve
  • Proof reading and grammar
  • Support your message with data
  • Creating a calls-to-action

Areas where we can help create great copy.

  • Blogs
  • Webcasts and Podcasts
  • Magazines
  • Websites, Landing Pages
  • Product ads
  • Service ads
  • Brochures
  • Promotional material
  • Online Communities
  • Social Media
  • Events promotion
  • Newsletters
  • Videos
  • Mobile Apps
  • And more!

Learn how to focus on your customers interests

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